BRAND Visual Identity

Altruism: An unselfish regard for or devotion to the welfare of others

The visual identity for Altrua HealthShare combines modern and humanistic qualities to represent a new approach to the way that people care for one another.

Design for Altrua HealthShare should always begin with a clean and simple minimalistic approach, adding humanistic elements when necessary to keep design friendly, up-beat and member-focused.

Altrua HealthShare | Design

The Primary logo should be used on light backgrounds only. This logo should be used when color is limited.

The Secondary logo should be used in conjunction with the Primary Color palette to represent the Altrua HealthShare brand. This logo may also be used if placement is needed above a dark background to provide contrast.

The ‘1-Color’ logo should only be used for print or fax purposes, when limited to one color.

Altrua HealthShare | Logo
Primary Logo
Altrua HealthShare | Logo Secondary
Secondary Logo
Altrua HealthShare | Logo 1-Color
1-Color Logo

Size & Spacing

Allow for the correct amount of white space when using the logo. The official logo files include a transparent canvas with the appropriate measure of white space. If your software does not recognize the included canvas, please use the height of the ‘r’ character stem from below the shoulder to create the correct spacing and keep all visual elements clear.

When designing with the logo, please do not make the art height smaller then 35 px for screen and 24 pt for print.

Limitations

Please do not alter or add to the logo. Do not use drop shadows, or other filters to increase visibility. The Altrua HealthShare logo and elements must be clearly defined so that visual continuity stays intact.

Altrua HealthShare | Logo Spacing
Correct Spacing

Do Not Alter the Logo

Altrua HealthShare | Logo Bad Example
Not Proportional
Altrua HealthShare | Logo Bad Example
Adjusted Color
Altrua HealthShare | Logo Bad Example
No Contrast

ELEMENTS ASSOCIATED MARKS

Tagline

The tagline width should not be longer than the width of the primary logo used in the design. Legibility must be maintained. This element should primarily be joined with membership content or focus, or used as a sign-off.

Do not use this element directly adjacent with the logo.
Do not use this element unless the Altrua HealthShare identity has been presented by either statement or use of the logo.

Altrua HealthShare | Tagline

Chevron

This mark can be used to represent the identity, only if the media/content/website or other context is understood to be associated with Altrua HealthShare and the space for the logo is too small to be legible.

This mark should only be used in special circumstances when it isn’t possible to convey full identity because of technical requirements.

Altrua HealthShare | Chevron

COLOR PRIMARY USE

Primary Color Palette

Please reference this chart for color number conversions and PANTONE® swatches.

Pantone

7405 C

CMYK

0 8 100 1

RGB

242 205 0

HEX

F2CD00

GOLD
Pantone

2975 C

CMYK

37 0 0 0

RGB

153 213 233

HEX

99D5E9

CERULEAN
Pantone

307 C

CMYK

100 20 0 25

RGB

0 107 166

HEX

006BA6

BLUE
Pantone

2955 C

CMYK

100 52 0 58

RGB

0 56 101

HEX

003865

IMPERIAL

Neutral Color Palette

Use this palette only in conjunction with the Primary palette. Please reference this chart for color number conversions and PANTONE® swatches.

Pantone

CMYK

3 1 1 0

RGB

HEX

F5F8FA

CLOUD
Pantone

CMYK

37 0 0 0

RGB

HEX

D8E2EB

SILVER
Pantone

432 C

CMYK

78 57 39 56

RGB

51 63 72

HEX

333F48

GRAY
Pantone

433 C

CMYK

88 63 40 85

RGB

29 37 45

HEX

1D252D

CHARCOAL

TYPOGRAPHY BRAND TYPEFACES

Apertura

Designed by Christian Robertson with screen based interfaces in mind, the round, geometric skeleton provides structure while humanistic proportions and slight tension in the connectors add warmth.

It is available in the following weights: Regular, Obliq, Medium, Medium Obliq, Bold, Bold Oblique, Black, Black Obliq.


Configuration & Usage

OpenType
Stylistic Set: 01 | Ligatures: Enabled

Large Text
Use for headlines, callout text and labels.

Altrua HealthShare | Apertura

Proxima Nova

Use for Body Copy

Released in 2005, this typeface bridges the gap between typefaces like Futura and Akzidenz Grotesk. The result is a hybrid that combines modern proportions with a geometric appearance.

The typeface is available in Thin, Light, Regular, Medium, Semibold, Bold, Extrabold, Black font families.


Configuration & Usage

OpenType
Stylistic Set: 00, 06 | Ligatures: Enabled

Small Text
Use for body copy and smaller text.

Altrua HealthShare | Proxima Nova


Typeface Alternatives

Please use the following only in a software related scenario when Apertura or Proxima Nova can not be rendered.

ALTERNATIVE TYPEFACE FOR

Apertura

Montserrat

https://fonts.google.com/specimen/Montserrat

ALTERNATIVE TYPEFACE FOR

Proxima Nova

Muli

https://fonts.google.com/specimen/Muli

Typesetting Rules

When referencing Altrua HealthShare, always spell it completely as ‘Altrua HealthShare’ with ‘HealthShare’ formatted in camel case.

General body typesetting should use 100% gray color from the Neutral Palette.

What Not to Do
  • DO NOT split Altrua HealthShare across two lines.
  • DO NOT use the “a” glyph with any typeface. Use the stacked alternate “a”.
  • DO NOT distort the typeface or add styled effects such as drop shadows.
  • DO NOT underline text unless it is for screen and is a hyper-link.
  • DO NOT use the acronym ‘AHS’ unless it is for legal documents and ‘Altrua HealthShare (AHS)’ has been previously written.
Altrua HealthShare | Stacked a Example
Only use the stacked ‘a’ character.

ICONOGRAPHY ICONS

Altrua HealthShare | Icons

Icons

Icons and similar art elements must have an “outline” style and contain small imperfections.

  • Stroke width should be approximately 2 pt.
  • Icon color should use Gold and Cerulean from the Primary Palette, Charcoal from the Neutral Palette and rendered slightly offset.

Use iconography to make design more friendly and to connect with the membership when illustrating an idea or providing instructions.

IMAGERY PHOTOGRAPHY & ILLUSTRATION

Photography & Illustration

Photos and illustration must be relationship focused. They should convey emotion and movement. When using a collection of photos, subjects must be diverse in both age and ethnicity.

DO NOT use photos with subjects that look into the camera, are staged or contain unrealistic context.

DO NOT use photos containing elements that may conflict with the Statement of Standards.

Required Legal Disclaimer

ANY collateral (print or digital) that references Altrua HealthShare must OBVIOUSLY and CLEARLY display the disclaimer.

DISCLAIMER

“Altrua Ministries (dba Altrua HealthShare) is NOT an insurance company nor is the membership offered through an insurance company. Members are self-pay patients. Altrua Ministries is a 501(c)(3) nonprofit corporation.”

State Disclaimer

In addition, depending on your state, ANY collateral (print or digital) that references
Altrua HealthShare must OBVIOUSLY and CLEARLY display that state’s individual disclaimer.
View State Disclaimers

Code Title 22-6A-2

Notice: The organization facilitating the sharing of medical expenses is not an insurance company, and neither its guidelines nor plan of operation is an insurance policy. Whether anyone chooses to assist you with your medical bills will be totally voluntary because no other participant will be compelled by law to contribute toward your medical bills. As such, participation in the organization or a subscription to any of its documents should never be considered to be insurance. Regardless of whether you receive any payment for medical expenses or whether this organization continues to operate, you are always personally responsible for the payment of your own medical bills.

Statute 21.03.021(k)

Notice: The organization coordinating the sharing of medical expenses is not an insurance company, and neither its guidelines nor plan of operation is an insurance policy. Whether anyone chooses to assist you with your medical bills will be totally voluntary because no other participant will be compelled by law to contribute toward your medical bills. Participation in the organization or a subscription to any of its documents should never be considered to be insurance. Regardless of whether you receive a payment for medical expenses or whether this organization continues to operate, you are always personally responsible for the payment of your own medical bills.

 Statute 20-122

Notice: The organization facilitating the sharing of medical expenses is not an insurance company and the ministry’s guidelines and plan of operation are not an insurance policy. Whether anyone chooses to assist you with your medical bills will be completely voluntary because participants are not compelled by law to contribute toward your medical bills. Therefore, participation in the ministry or a subscription to any of its documents should not be considered to be insurance. Regardless of whether you receive any payment for medical expenses or whether this ministry continues to operate, you are always personally responsible for the payment of your own medical bills.

 Code 23-60-104.2

Notice: The organization facilitating the sharing of medical expenses is not an insurance company and neither its guidelines nor plan of operation is an insurance policy. If anyone chooses to assist you with your medical bills, it will be totally voluntary because participants are not compelled by law to contribute toward your medical bills. Participation in the organization or a subscription to any of its documents should never be considered to be insurance. Regardless of whether you receive a payment for medical expenses or if this organization continues to operate, you are always personally responsible for the payment of your own medical bills.

 Statute 624.1265

Notice: The organization facilitating the sharing of medical expenses is not an insurance company, and neither its guidelines nor its plan of operation is an insurance policy. Membership is not offered through an insurance company, and the organization is not subject to the regulatory requirements or consumer protections of the Florida Insurance Code. Whether anyone chooses to assist you with your medical bills will be totally voluntary because no other participant is compelled by law to contribute toward your medical bills. As such, participation in the organization or a subscription to any of its documents should never be considered to be insurance. Regardless of whether you receive any payments for medical expenses or whether this organization continues to operate, you are always personally responsible for the payment of your own medical bills.

 Statute 33-1-20

Notice: The organization facilitating the sharing of medical expenses is not an insurance company, and neither its guidelines nor plan of operation is an insurance policy. Whether anyone chooses to assist you with your medical bills will be totally voluntary because no other participant will be compelled by law to contribute toward your medical bills. As such, participation in the organization or a subscription to any of its documents should never be considered to be insurance. Regardless of whether you receive any payment for medical expenses or whether this organization continues to operate, you are always personally responsible for the payment of your own medical bills.

 Statute 41-121

Notice: The organization facilitating the sharing of medical expenses is not an insurance company, and neither its guidelines nor plan of operation is an insurance policy. Whether anyone chooses to assist you with your medical bills will be totally voluntary because no other participant will be compelled by law to contribute toward your medical bills. As such, participation in the organization or a subscription to any of its documents should never be considered to be insurance. Regardless of whether you receive any payment for medical expenses or whether this organization continues to operate, you are always personally responsible for the payment of your own medical bills.

Statute 215-5/4-Class 1-b

Notice: The organization facilitating the sharing of medical expenses is not an insurance company, and neither its guidelines nor plan of operation constitute or create an insurance policy. Any assistance you receive with your medical bills will be totally voluntary. As such, participation in the organization or a subscription to any of its documents should never be considered to be insurance. Whether or not you receive any payments for medical expenses and whether or not this organization continues to operate, you are always personally responsible for the payment of your own medical bills.

Code 27-1-2.1

Notice: The organization facilitating the sharing of medical expenses is not an insurance company, and neither its guidelines nor its plan of operation is an insurance policy. Any assistance you receive with your medical bills will be totally voluntary. Neither the organization nor any other participant can be compelled by law to contribute toward your medical bills. As such, participation in the organization or a subscription to any of its documents should never be considered to be insurance. Whether or not you receive any payments for medical expenses and whether or not this organization continues to operate, you are always personally responsible for the payment of your own medical bills.

 Revised Statute 304.1-120 (7)

Notice: Under Kentucky law, the religious organization facilitating the sharing of medical expenses is not an insurance company, and its guidelines, plan of operation, or any other document of the religious organization do not constitute or create an insurance policy. Participation in the religious organization or a subscription to any of its documents shall not be considered insurance. Any assistance you receive with your medical bills will be totally voluntary. Neither the organization or any participant shall be compelled by law to contribute toward your medical bills whether or not you receive any payments for medical expenses, and whether or not this organization continues to operate, you shall be personally responsible for the payment of your medical bills.

 Revised Statute Title 22-318,319

Notice: The ministry facilitating the sharing of medical expenses is not an insurance company. Neither the guidelines nor the plan of operation of the ministry constitutes an insurance policy. Financial assistance for the payment of medical expenses is strictly voluntary. Participation in the ministry or a subscription to any publication issued by the ministry shall not be considered as enrollment in any health insurance plan or as a waiver of your responsibility to pay your medical expenses.

 Revised Statute Title 24-A, §704, sub-§3

Notice: The organization facilitating the sharing of medical expenses is not an insurance company and neither its guidelines nor plan of operation is an insurance policy. Whether anyone chooses to assist you with your medical bills will be totally voluntary because no other participant will be compelled by law to contribute toward your medical bills. Participation in the organization or a subscription to any of its documents should never be considered to be insurance. Regardless of whether you receive payment for medical expenses or whether this organization continues to operate, you are always personally responsible for the payment of your own medical bills.

Article 48, Section 1-202(4)

Notice: This publication is not issued by an insurance company nor is it offered through an insurance company. It does not guarantee or promise that your medical bills will be published or assigned to others for payment. No other subscriber will be compelled to contribute toward the cost of your medical bills. Therefore, this publication should never be considered a substitute for an insurance policy. This activity is not regulated by the State Insurance Administration, and your liabilities are not covered by the Life and Health Guaranty Fund. Whether or not you receive any payments for medical expenses and whether or not this entity continues to operate, you are always liable for any unpaid bills.

Section 550.1867

Notice: Altrua HealthShare that operates this health care sharing ministry is not an insurance company and the financial assistance provided through the ministry is not insurance and is not provided through an insurance company. Whether any participant in the ministry chooses to assist another participant who has financial or medical needs is totally voluntary. A participant will not be compelled by law to contribute toward the financial or medical needs of another participant. This document is not a contract of insurance or a promise to pay for the financial or medical needs of a participant by the ministry. A participant who receives assistance from the ministry for his or her financial or medical needs remains personally responsible for the payment of all of his or her medical bills and other obligations incurred in meeting his or her financial or medical needs.

 Title 83-77-1

Notice: The organization facilitating the sharing of medical expenses is not an insurance company, and neither its guidelines nor plan of operation is an insurance policy. Whether anyone chooses to assist you with your medical bills will be totally voluntary because no other participant will be compelled by law to contribute toward your medical bills. As such, participation in the organization or a subscription to any of its documents should never be considered to be insurance. Regardless of whether you receive any payment of medical expenses or whether this organization continues to operate, you are always personally responsible for the payment of your own medical bills.

Section 376.1750

Notice: This publication is not an insurance company nor is it offered through an insurance company. Whether anyone chooses to assist you with your medical bills will be totally voluntary, as no other subscriber or member will be compelled to contribute toward your medical bills. As such, this publication should never be considered to be insurance. Whether you receive any payments for medical expenses and whether or not this publication continues to operate, you are always personally responsible for the payment of your own medical bills.

 Revised Statute Chapter 44-311

IMPORTANT NOTICE. This organization is not an insurance company, and its product should never be considered insurance. If you join this organization instead of purchasing health insurance, you will be considered uninsured. By the terms of this agreement, whether anyone chooses to assist you with your medical bills as a participant of this organization will be totally voluntary, and neither the organization nor any participant can be compelled by law to contribute toward your medical bills. Regardless of whether you receive payment for medical expenses or whether this organization continues to operate, you are always personally responsible for the payment of your own medical bills. This organization is not regulated by the Nebraska Department of Insurance. You should review this organization’s guidelines carefully to be sure you understand any limitations that may affect your personal medical and financial needs.

 Section 126-V:1

IMPORTANT NOTICE: This organization is not an insurance company, and its product should never be considered insurance. If you join this organization instead of purchasing health insurance, you will be considered uninsured. By the terms of this agreement, whether anyone chooses to assist you with your medical bills as a participant of this organization will be totally voluntary, and neither the organization nor any participant can be compelled by law to contribute toward your medical bills. Regardless of whether you receive payment for medical expenses or whether this organization continues to operate, you are always personally responsible for the payment of your own medical bills. This organization is not regulated by the New Hampshire Insurance Department. You should review this organization’s guidelines carefully to be sure you understand any limitations that may affect your personal medical and financial needs.

Statute 58-49-12

Notice: The organization facilitating the sharing of medical expenses is not an insurance company and neither its guidelines nor its plan of operation is an insurance policy. Whether anyone chooses to assist you with your medical bills will be voluntary. No other participant will be compelled by law to contribute toward your medical bills. As such, participation in the organization or a subscription to any of its documents should never be considered to be insurance. Regardless of whether you receive any payment for medical expenses or whether this organization continues to operate, you are always personally liable for the payment of your own medical bills.

This is not an insurance policy. It is a voluntary program that is neither approved, endorsed or regulated by the Oklahoma Department of Insurance and the program is not guaranteed under the Oklahoma Life and Health Guaranty Association.

 40 Penn. Statute Section 23(b)

NOTICE This publication is not an insurance company nor is it offered through an insurance company. This publication does not guarantee or promise that your medical bills will be published or assigned to others for payment. Whether anyone chooses to pay your medical bills will be totally voluntary. As such, this publication should never be considered a substitute for insurance. Whether you receive any payments for medical expenses and whether or not this publication continues to operate, you are always liable for any unpaid bills.

 Statute Title 58-1-3.3

Notice: The organization facilitating the sharing of medical expenses is not an insurance company, and neither its guidelines nor plan of operation is an insurance policy. Whether anyone chooses to assist you with your medical bills will be totally voluntary because no other participant will be compelled by law to contribute toward your medical bills. As such, participation in the organization or a subscription to any of its documents should never be considered to be insurance. Regardless of whether you receive any payments for medical expenses or whether this organization continues to operate, you are always personally responsible for the payment of your own medical bills.

 Code Title 8, K, 1681.001

Notice: This health care sharing ministry facilitates the sharing of medical expenses and is not an insurance company, and neither its guidelines nor its plan of operation is an insurance policy. Whether anyone chooses to assist you with your medical bills will be totally voluntary because no other participant will be compelled by law to contribute toward your medical bills. As such, participation in the ministry or a subscription to any of its documents should never be considered to be insurance. Regardless of whether you receive any payment for medical expenses or whether this ministry continues to operate, you are always personally responsible for the payment of your own medical bills. Complaints concerning this health care sharing ministry may be reported to the office of the Texas attorney general.

This is not an insurance policy. It is a voluntary program that is neither approved, endorsed or regulated by the Utah Department of Insurance and the program is not guaranteed under the Utah Life and Health Guaranty Association.

 Code 38.2-6300-6301

Notice: This publication is not insurance, and is not offered through an insurance company. Whether anyone chooses to assist you with your medical bills will be totally voluntary, as no other member will be compelled by law to contribute toward your medical bills. As such, this publication should never be considered to be insurance. Whether you receive any payments for medical expenses and whether or not this publication continues to operate, you are always personally responsible for the payment of your own medical bills.

This is not an insurance policy. It is a voluntary program that is neither approved, endorsed or regulated by the Washington Department of Insurance and the program is not guaranteed under the Washington Life and Health Guaranty Association.

 Statute 600.01 (1) (b) (9)

ATTENTION: This publication is not issued by an insurance company, nor is it offered through an insurance company. This publication does not guarantee or promise that your medical bills will be published or assigned to others for payment. Whether anyone chooses to pay your medical bills is entirely voluntary. This publication should never be considered a substitute for an insurance policy. Whether or not you receive any payments for medical expenses, and whether or not this publication continues to operate, you are responsible for the payment of your own medical bills.

Statute 26.1.104 (a)(v)(c)

Notice: The organization facilitating the sharing of medical expenses is not an insurance company, and neither its guidelines nor plan of operation is an insurance policy. Any assistance with your medical bills is completely voluntary. No other participant is compelled by law or otherwise to contribute toward your medical bills. Participation in the organization or a subscription to any of its documents shall not be considered to be health insurance and is not subject to the regulatory requirements or consumer protections of the Wyoming insurance code. You are personally responsible for payment of your medical bills regardless of any financial sharing you may receive from the organization for medical expenses. You are also responsible for payment of your medical bills if the organization ceases to exist or ceases to facilitate the sharing of medical expenses.

DO NOT Post Membership Content

Digital posting of text/graphics or creation and/or hosting of PDF files that references pricing or membership details is strictly prohibited.

Links to files on the Altrua HealthShare (https://altruahealthshare.org) website is permitted. This ensures that membership and contribution data is the most current.

BRAND ASSETS

Request Brand Assets

Please contact us if you would like to use Altrua HealthShare Brand Assets in your publications.