BRAND Visual Identity
Altruism — An unselfish regard for or devotion to the welfare of others
The visual identity for Altrua HealthShare combines modern and humanistic qualities to represent a modern approach to the way that people care for one another.
Visual Identity Instructions
Please follow these instructions when designing for Altrua HealthShare so that our visual identity has consistency and is easily recognizable as part of the Altrua HealthShare brand.
Primary Color Palette
Design for Altrua HealthShare should center around our primary blue color accompanied by green. Use yellow as an accent color and gray to round out the palette.
Pantone
381
CMYK
25 0 98 0
RGB
206 220 0
HEX
CEDC00
GOLD
Pantone
368
CMYK
65 0 100 0
RGB
132 189 0
HEX
84BD00
GREEN
Pantone
7691
CMYK
100 58 21 4
RGB
3 99 145
HEX
036391
BLUE
Pantone
445
CMYK
69 54 54 30
RGB
187 13 35
HEX
4d5758
GRAY