BRAND Visual Identity

Altruism — An unselfish regard for or devotion to the welfare of others

The visual identity for Altrua HealthShare combines modern and humanistic qualities to represent a modern approach to the way that people care for one another.

Visual Identity Instructions

Please follow these instructions when designing for Altrua HealthShare so that our visual identity has consistency and is easily recognizable as part of the Altrua HealthShare brand.

Primary Color Palette

Design for Altrua HealthShare should center around our primary blue color accompanied by green. Use yellow as an accent color and gray to round out the palette.

Pantone

381

CMYK

25 0 98 0

RGB

206 220 0

HEX

CEDC00

GOLD
Pantone

368

CMYK

65 0 100 0

RGB

132 189 0

HEX

84BD00

GREEN
Pantone

7691

CMYK

100 58 21 4

RGB

3 99 145

HEX

036391

BLUE
Pantone

445

CMYK

69 54 54 30

RGB

187 13 35

HEX

4d5758

GRAY